Regional Marketing & Communications Manager

About the role

Privilee is a lifestyle and wellness membership giving members access to gyms, resorts, beach clubs and wellness experiences across the region. Founded in the UAE and expanding internationally, it is looking for a Regional Marketing & Communications Manager to lead marketing and communications across Asia, covering Singapore, Hong Kong and Bangkok, with the chance to support expansion into new markets. The role is based in Singapore and suits someone who combines strategic thinking with a hands-on approach.

Key responsibilities

• Lead regional marketing and communications across Singapore and Hong Kong, driving brand awareness, member engagement, retention and membership growth.
• Own local brand and sales campaigns from planning to execution, managing marketing calendars and coordinating activity across email, push notifications, WhatsApp, in-app placements, social media, brand ambassadors and other channels.
• Shape creative direction and storytelling with central designers, writers and creative teams.
• Own local social media channels end-to-end, from strategy and content planning to publishing and community management.
• Lead PR, events and community activations, building relationships with local media, creators, ambassadors and brands.
• Work with the CRM team on localised communications, audience segmentation, onboarding and member journeys.
• Manage partner marketing activity and act as marketing point of contact for local partners, supporting venue launches and collaborations.
• Collaborate with Sales and Partnerships teams on membership growth, commercial initiatives and corporate wellness marketing.
• Build a network of media, brands, community leaders and industry contacts, and keep the central marketing team informed of trends and opportunities.
• Oversee day-to-day marketing execution across markets and coordinate multiple campaigns and stakeholders.

Required profile

• 6-8+ years of experience in marketing, brand or communications, ideally within a lifestyle, fitness or hospitality brand.
• Proven marketing experience across both Singapore and Hong Kong, with strong local market knowledge and established industry relationships.
• Experience planning and executing integrated campaigns across digital, social media, CRM and offline channels.
• Background in PR, media relations, events, brand activations and creator collaborations.
• Experience managing social media strategies, content planning and creative development.
• Ability to manage multiple markets, projects and stakeholders independently, and to work with Sales, Partnerships and Creative teams.
• Excellent written and verbal English; based in Singapore with flexibility to travel across Asia.