Sales Assistant - Luxury Retail

About the role

The Sales Assistant is the front-line ambassador of the Coach brand at a store in Singapore. The role delivers a personalized shopping experience, meets personal and store sales goals and supports daily store operations, blending luxury-retail service, omni-channel selling and team collaboration.

Key responsibilities

• Represent Coach as a brand ambassador following the Coach Guide to Style and Service.
• Build client relationships through personalized styling, product expertise and fashion advice.
• Drive sales through cross-selling, upselling and tailored recommendations.
• Use mobile POS, clienteling tools and social selling platforms (including short-form video) to capture data and encourage repeat purchases.
• Develop and execute personal sales plans and meet or exceed individual and team KPIs.
• Serve customers on the floor, manage multiple customers and adapt selling techniques to business needs.
• Complete daily operational tasks such as cash wrap, inventory processing, replenishment and visual merchandising.
• Keep the sales floor and stockroom clean and stocked, process transactions (purchases, returns, exchanges, online pickups) and support inventory cycles.
• Assist teammates, take part in brand initiatives and training, and welcome feedback.

Required profile

• At least 1 year of sales experience; luxury retail and fashion-trend knowledge preferred.
• Ability to work in a fast-paced environment and a flexible schedule including nights, weekends, peak season and public holidays.
• Strong English proficiency (required for EU applicants).

Required skills

• POS operation and basic computer proficiency (iPad/laptop, mobile POS).
• Walkie-talkie use and ability to read price and release sheets.
• Preferred: luxury retail background, social media savvy, live-stream shopping or video demo experience, clienteling and data-acquisition skills.