Sales Planning Executive / Senior Executive / Assistant Manager

About the role

Singapore Airlines is hiring for its Singapore Sales' Sales Planning team within the Sales & Marketing Division. The role develops business strategies for sales and supports the execution of sales initiatives for the Singapore market. It is a commercially focused, analytics-driven planning role that works closely with the Singapore sales and marketing teams, rather than a frontline sales position.

Key responsibilities

• Evaluate opportunities to improve sales through data-driven planning, performance management, pricing and analytics for the Singapore market.
• Partner with sales and marketing teams to develop initiatives driving growth in specific market segments, corporate accounts and agency accounts.
• Plan and distribute the annual station passenger revenue target to key origin-destination (OD) markets.
• Run sales steering analysis and assign sales targets to corporate and agency sales teams to grow revenue on assigned ODs.
• Implement pricing strategies that match market demand and grow revenue for assigned ODs.
• Develop distribution and channel management strategies in the Singapore market.
• Perform regular OD analysis to keep revenue contribution from key market segments relevant in a changing market.
• Analyse the contribution of top corporate and agency accounts on key ODs.
• Drive productivity and standardisation of reports for the sales team.
• Manage and develop sales planning staff.

Required profile

• Bachelor's degree in any discipline, preferably in Business or Marketing.
• Prior exposure to airline revenue management, inventory or pricing management (or similar in other industries) is an advantage.
• Experience in Sales & Marketing or commercial roles, with a data analysis background, is preferred.
• Able to build open, trusting partnerships with internal and external stakeholders.
• Able to multi-task, work under pressure and stay highly motivated.
• Strong interpersonal, communication, analytical and problem-solving skills, with good planning and organisation skills.

Required skills

• Strong proficiency in Excel.
• Experience with business intelligence or reporting tools such as Tableau is an advantage.