Senior Assistant Manager, Corporate Communications

About the role

The Institute of Mental Health (IMH) in Singapore is looking for a proactive, driven Senior Assistant Manager to join its Corporate Communications team. The role tells IMH's stories, raises awareness of mental health issues and strengthens IMH's position as a leading mental health institution for psychiatric care, research and education. The position is described as Senior Executive / Assistant Manager (Digital Content).

Key responsibilities

• Support the planning, execution and optimisation of digital marketing, brand communications and content across IMH's website and social media channels (Facebook, Instagram, LinkedIn)
• Manage and grow social media channels through content strategies, editorial calendars, production schedules and campaigns
• Create and publish digital content, including posts, videos, campaigns and multimedia assets
• Manage and update the corporate website using the Sitecore CMS, coordinating with stakeholders and supporting content governance, SEO and UX improvements
• Plan and run organic and paid digital marketing campaigns for programmes, services, events and partnerships
• Monitor website, social media and campaign performance with tools such as Meta Business Suite, LinkedIn Analytics and Google Analytics, and turn findings into recommendations
• Support brand consistency and monitor mental health conversations, trends and sentiment in Singapore, including social listening for reputational risks
• Work with clinical departments, researchers and corporate teams, and liaise with external agencies and vendors
• Produce content through copywriting, photography, videography, video editing and basic graphic design

Required profile

• Bachelor's degree in Marketing, Communications, Mass Communication, Digital Media or a related discipline
• 5 years of relevant experience in digital marketing, social media management, content creation or communications
• Creative, resourceful and detail-oriented, with strong storytelling and communication skills
• Ability to work independently, manage multiple projects and deadlines, and collaborate with internal and external stakeholders
• A passion for mental health, branding and digital communications; healthcare sector experience is an advantage

Required skills

• Content creation and design tools such as Canva, CapCut and Adobe Creative Cloud (Premiere Pro, Photoshop, Illustrator)
• Understanding of digital marketing and social media platforms, strategy and audience engagement
• Videography, video editing, website CMS and multimedia content production are advantageous