Senior Assistant Manager (Product Marketing)

About the role

NUS is hiring a full-time Product Marketing professional to support the growth of the School of Public Health's postgraduate education portfolio. As the School expands its programme offerings, the role provides dedicated expertise to develop and deliver marketing initiatives tailored to the Chinese market.

Key responsibilities

• Develop and implement marketing strategies for the education programmes, turning school objectives into annual marketing plans, campaign calendars, KPIs and budgets.
• Plan and run integrated, multi-channel campaigns across print and digital advertising, SEM, social media, events and content marketing.
• Contribute to programme positioning and market research so messaging is clear and differentiated for local and regional audiences.
• Support go-to-market strategies for priority markets such as China, India and Southeast Asia, working with programme teams and agencies to localise positioning and messaging.
• Plan and support market-facing activities such as webinars, information sessions, education fairs and targeted outreach to prospective students.
• Track, analyse and report on marketing and recruitment KPIs such as leads, funnel conversion, segment adoption and campaign performance.
• Use Salesforce CRM for lead capture, nurturing, campaign tracking and applicant journey management, and use its data to personalise communications and optimise campaigns.
• Support admissions and programme teams with sales enablement materials and respond promptly to prospective student enquiries.

Required profile

• Recognised Bachelor's degree in Marketing, Business or a related discipline.
• At least 5-7 years of progressively responsible marketing experience with domain knowledge of the Chinese market, including digital platforms, audience behaviour or education marketing.
• Strong spoken and written business Chinese for creating collateral and engaging customers on Chinese platforms.
• Prior experience in a marketing or communications agency is an advantage.

Required skills

• Strong analytical, data-driven mindset.
• Hands-on experience with CRM and analytics platforms such as Salesforce, Google Analytics or equivalent.