Senior Business Development Manager, Influencer Marketing

About the role

A commercially driven, well-connected Business Development Manager is sought to grow an influencer marketing business in Singapore. This is a hunter-oriented sales role focused on opening doors, building relationships and turning client needs into commercially viable influencer and creator-led opportunities. The role works closely with the Influencer Marketing and creative teams, from initial brief through pitch and commercial closure.

Key responsibilities

• Own the end-to-end sales cycle: prospecting, lead generation, pitching, negotiation, closing and account growth.
• Identify and develop new business with brands, agencies and potential strategic partners, and take ownership of revenue targets and KPIs.
• Pursue upselling, cross-selling and repeat campaigns within existing accounts.
• Build trusted relationships with brand and agency decision-makers and act as a credible commercial partner.
• Conduct client meetings, discovery sessions and presentations, and maintain relationships through the sales and post-campaign process.
• Advise clients on influencer and creator opportunities and work with the creative teams on proposals, campaign approaches and creator recommendations.
• Prepare sales decks, proposals and pitches; lead commercial negotiations and keep the sales pipeline, forecasts and account data accurate.

Required profile

• 4+ years of experience in business development, sales or account growth, preferably in influencer marketing, social media, digital media, creative or advertising agencies.
• Proven track record of meeting or exceeding revenue or sales targets.
• Existing relationships with brands, agencies or marketing stakeholders in Singapore.
• Ability to prospect, pitch, negotiate and close independently, with strong commercial acumen and negotiation skills.
• Self-motivated, proactive and persistent, comfortable creating opportunities rather than waiting for leads.

Required skills

• Good understanding of influencer marketing, social media platforms, creators/KOLs and digital content.
• Strong presentation and communication skills.
• Comfortable working cross-functionally with creative, campaign and operations teams.