Senior Business Development Representative

About the role

An established global enterprise software company, which helps organisations modernise financial reporting, planning, analytics and performance management, is looking for an experienced Business Development Representative (BDR) based in Singapore. The role drives outbound prospecting, generates qualified pipeline and supports new business growth across Southeast Asia, working with CFOs, Finance Directors and other finance leaders. It reports to the Manager, Business Development, APACC.

Key responsibilities

• Drive high-volume, targeted outbound prospecting through cold calls, email, LinkedIn and multichannel sequences.
• Identify and engage CFOs, Finance Directors, Financial Controllers and other senior finance stakeholders across Southeast Asia.
• Research target accounts, uncover business challenges and personalise outreach.
• Qualify prospects and book discovery meetings and product demonstrations for Account Executives.
• Build and maintain a strong pipeline of qualified new business opportunities.
• Partner with Sales and Marketing on account-based campaigns, prospecting strategies and pipeline generation.
• Track activities, opportunities and performance metrics using Salesforce and sales engagement tools.

Required profile

• 1-3 years of BDR, SDR or inside sales experience, ideally in B2B SaaS or enterprise technology.
• Proven track record in outbound prospecting, cold calling, appointment setting and pipeline generation.
• Hunter mindset with resilience to consistently generate new business.
• Experience engaging enterprise decision-makers and navigating complex sales environments.
• Strong English communication, research and stakeholder engagement skills.
• Singapore-based with existing work authorisation.

Required skills

• Familiarity with Salesforce, LinkedIn Sales Navigator, ZoomInfo or similar prospecting tools.
• Exposure to financial software, ERP, FP&A or CFO-related solutions is advantageous but not mandatory.

Candidates may progress into an Account Executive role. The company is investing in its next phase of APAC growth and offers exposure to enterprise SaaS, regional markets and senior finance decision-makers.