Senior Digital Marketing Executive – Social Media

About the role

You will join a well‑established consumer brand that is expanding its digital footprint across Southeast Asia. The role focuses on strengthening brand awareness, engagement and community growth through social media and digital channels.

Key responsibilities

• Strategise, plan and deliver engaging content for Instagram, Facebook, TikTok, YouTube and the company website.
• Create compelling visuals, concepts and copy that align with brand identity and campaign goals.
• Lead digital marketing campaigns, monitor reach, engagement and follower growth, and prepare performance reports.
• Support product launches, events and offline activations with integrated online‑offline strategies.
• Coordinate with internal teams, licensees, retailers and external partners to ensure consistent brand communication.
• Assist in managing marketing budgets, tracking spend and maintaining brand assets across the region.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field (Diploma holders with relevant experience may be considered).
• 1–3 years of experience in marketing, digital marketing or related areas.
• Strong analytical mindset and ability to translate data into actionable insights.
• Excellent communication and collaboration skills.

Required skills

• Proficiency with Instagram, Facebook, TikTok and YouTube platforms.
• Experience managing website content.