Senior Director, Regional Marketing, Asia Pacific

About the role

Johnson & Johnson Vision Care, part of its MedTech business, is looking for a Senior Director, Regional Marketing, Asia Pacific based in Singapore. The role leads marketing for the full ACUVUE portfolio (Clear and Beauty lenses) across Asia Pacific excluding Japan, reporting to the Vice President, Vision Care, Asia Pacific. It is accountable for scaling the portfolio, building the category, recruiting new wearers, strengthening brand equity, delivering launches and ensuring APAC needs shape global strategy.

Key responsibilities

• Define the APAC marketing strategy and brand plans for the Vision Care portfolio, with choices by market, consumer segment, occasion and channel.
• Build consumer insight and category-building models that turn interest into professional fitting and sustained wear.
• Turn regional and local data into actionable insight to track performance, optimise assets and measure outcomes.
• Strengthen ACUVUE trust and give each franchise (Clear daily disposable, reusable, astigmatism, multifocal and Beauty) a clear role by market.
• Represent APAC in global strategic marketing and R&D, translating insight into product requirements and influencing the innovation pipeline and launch sequencing.
• Lead new product introductions and regional launches end to end, with claims and evidence plans built early with Medical Affairs and Regulatory Affairs.
• Partner with Professional Education, Medical Affairs and Sales to strengthen ECP recommendations, and with optical retailers and e-commerce platforms to win at the point of purchase.
• Connect media, creators, KOLs, retail, marketplaces, social and live commerce and CRM into one wearer journey, using experimentation, marketing-mix modelling and responsible use of AI.
• Partner with market General Managers and local teams on growth plans and culturally relevant activation.
• Lead, coach and develop the regional marketing team, and own the regional marketing budget and agency ecosystem.

Required profile

• Bachelor's degree in marketing, business, economics or a related discipline; an MBA or other advanced degree preferred.
• Minimum 15 years of progressive experience in marketing, commercial leadership or general management in a consumer-led or consumer healthcare business, including at least 8 years of people leadership.
• Proven record of leading category, brand or business growth across multiple Asia Pacific markets, including regional or global roles in a multinational.
• Demonstrated marketing leadership in a fast-moving consumer category, with strong commercial and financial acumen.
• Ability to lead through influence in a complex global matrix organisation, with regional and international travel required.

Preferred qualifications

• Experience in a professionally recommended or regulated category such as medical devices, dermatology or consumer health, including building claims and evidence plans for launches.
• Experience in category creation, consumer lifecycle management and the practical application of AI in marketing.