Senior Product Marketing Manager and Evangelist, ASEAN

About the role

Snowflake is looking for a Senior Product Marketing Manager and Evangelist for the ASEAN market, based in Singapore. The role sits at the intersection of product marketing, technical evangelism, go-to-market strategy and industry influence, helping the ASEAN market understand, adopt and accelerate the future of the AI Data Cloud. It is described as not a typical product marketing role.

Key responsibilities

• Lead Snowflake's Product Marketing and Evangelism efforts across ASEAN.
• Build and run go-to-market strategies and programs that strengthen market position and accelerate growth.
• Evangelise the AI Data Cloud through speaking engagements, social media, video and community engagement with customers, partners, media, analysts and the wider industry.
• Create messaging, content and sales enablement assets for Snowflake teams and partner teams.
• Partner with demand generation, content marketing, sales, product management and global stakeholders on regional go-to-market plans.
• Own end-to-end product launches, including briefings, spokesperson support, enablement content and sessions, and alignment with marketing and PR on launch campaigns and events.
• Build market and competitive intelligence and act as a thought leader on industry trends.
• Champion diversity and belonging.

Required profile

• 15-20+ years of experience in technology, product and market-facing roles, with exposure to data management and AI/ML.
• Track record of complex data solutions and technical or architectural leadership.
• Experience partnering with field GTM teams (marketing, sales, solution engineering) to create content and messaging for technical practitioners and C-level executives.
• BS/BA or equivalent practical experience.
• Deep insight into the technological landscape and market dynamics of ASEAN.
• Professional fluency in Bahasa, Mandarin, Cantonese or Thai is strongly advantageous alongside English.

Required skills

• Strong cross-functional leadership and the ability to influence without authority.
• Excellent communication, presentation and writing skills.
• Analytical mindset and understanding of the technical foundations and business value of modern data technologies, on-premises and cloud.
• Experience with database products.