Senior Executive, Digital Marketing (Museum & Attractions)

About the role

We are looking for a Senior Executive in Digital Marketing to lead our museum and attractions portfolio at Marina Bay Sands. You will partner with internal stakeholders to design, execute and optimise cross‑channel campaigns that drive audience acquisition, engagement and conversion.

Key responsibilities

• Act as the primary digital media partner for internal teams, aligning business objectives, KPIs, timelines and success metrics.
• Lead stakeholder briefings, gather requirements and translate them into actionable media and channel strategies.
• Collaborate with the marketing team to create integrated omnichannel plans across paid search, programmatic display, paid social, email and strategic third‑party partners.
• Plan and execute end‑to‑end campaigns, managing timelines and quality standards with internal and external partners such as media agencies, creative and content teams.
• Manage external agencies, set clear briefs and KPIs, conduct regular performance reviews and ensure seamless execution.
• Develop user‑journey and funnel frameworks, defining cross‑channel media strategies, messaging and measurement by audience segment.
• Identify and propose first‑party audience segments for targeted campaign delivery.
• Ensure digital and offline touchpoints comply with brand safety, privacy, frequency and tracking guidelines.
• Drive test‑and‑learn initiatives across audiences, creatives and media approaches to improve effectiveness and efficiency.
• Conduct research on trends, audiences, competitors and marketing technologies to inform media recommendations.
• Support traffic acquisition and conversion optimisation across all MBS properties, continuously optimizing bids, budgets and targeting.
• Provide regular performance reporting and analytics.

Required profile

• Extensive experience in digital marketing, preferably within museum, attractions or hospitality environments.
• Proven ability to manage multi‑channel campaigns and collaborate with cross‑functional teams.
• Strong analytical mindset with a focus on data‑driven optimisation.
• Excellent communication skills for stakeholder management and agency coordination.

Required skills

What we offer

• Opportunity to work with a leading integrated resort and iconic attractions.
• Collaborative environment with experts across marketing, creative and technology.
• Career growth within a globally recognised brand.