Senior Manager, Behaviour Change Communications & Engagement

About the role

The Health Promotion Board's Healthy Ageing Programme Department is looking for a Senior Manager to lead its strategic communications and engagement portfolio for healthy ageing and physical activity initiatives. The department helps older adults improve and maintain their functional ability through healthy lifestyle practices, and works with Active Ageing Centres, Regional Health Systems and government agencies to run community-based programmes that encourage seniors to adopt and sustain healthy habits.

Key responsibilities

• Develop and oversee integrated communications and engagement strategies across multiple programmes, turning behavioural and programme objectives into approaches that drive participation and sustained behaviour change.
• Provide strategic recommendations to senior management so that communication initiatives are prioritised, delivered and evaluated effectively.
• Lead communication and engagement strategies across media, digital and on-ground channels, setting objectives, target audiences, key messages and engagement approaches.
• Plan and implement ground activation strategies with outreach teams, community partners, agencies and vendors, securing stakeholder buy-in, resources and support, managing risks and delivering within timelines and budgets.
• Translate technical and evidence-based inputs into clear, health-literate communications with subject matter experts, Communications and Marketing, agencies and programme teams.
• Lead the governance and review of public-facing communication materials, keeping them accurate, evidence-informed and audience-centric.
• Evaluate campaign and engagement performance, identify where further audience research is needed and turn insights into strategic recommendations and continuous improvement.
• Oversee communications planning and resource use, and coach and oversee officers supporting communications and engagement.

Required profile

• At least 5 years of relevant experience in strategic communications, communications planning, campaign management or related roles.
• Experience developing communication strategies, managing complex stakeholder environments and leading integrated communication initiatives from planning through implementation and evaluation.
• Experience in healthcare, healthy ageing or public education initiatives is advantageous.
• Degree in a related discipline.

Required skills

• Strategic thinking: turning complex technical, behavioural and evidence-based information into clear, health-literate communication strategies.
• Programme planning and delivery, managing resources, agencies and vendors.
• Leadership and stakeholder management across multidisciplinary teams.
• Analytical judgement: interpreting audience insights, research and campaign performance to recommend improvements.