Senior Manager, Digital Marketing – Social Media

About the role

Resorts World Sentosa is looking for a Senior Manager to lead its Digital Marketing – Social Media function. Reporting to the Assistant Director, you will shape and execute social and creator‑led strategies that boost brand presence, drive audience engagement, and support business goals across all attractions, events, and properties.

Key responsibilities

• Define and own the long‑term social media and creator strategy, aligning it with brand and business objectives.
• Direct the social content calendar for TikTok, Instagram, Facebook, YouTube and LinkedIn, ensuring high‑impact, platform‑native creative.
• Build and manage a creator ecosystem, from identification and contracting to performance measurement and long‑term partnership development.
• Plan and execute integrated social campaigns across paid, owned and earned channels, providing data‑driven insights and optimisation recommendations.
• Monitor digital trends, experiment with new formats, and lead proactive community engagement.

Required profile

• Strong strategic thinking with hands‑on experience in content creation.
• Proven capability in campaign and project management.
• Analytical mindset to assess performance and optimise future initiatives.
• Ability to work cross‑functionally and influence senior stakeholders.

Required skills

• Proficiency with TikTok, Instagram, Facebook, YouTube and LinkedIn platforms.