Senior Manager of Sales Development

About the role

Analytic Partners, a global leader in commercial measurement and optimization, is hiring a Senior Manager of Sales Development for its Singapore office. The position is hybrid and reports to the Asia Managing Director. It is an individual-contributor role focused on early-stage business development, not managing a sales team or handling final negotiations. You will open doors with enterprise marketing leaders, build relationships and develop qualified new-business opportunities for senior business development colleagues to take forward and close.

Key responsibilities

• Build a pipeline of qualified new-business opportunities through targeted research, cold calling, email outreach and personal networking.
• Follow up on marketing-generated leads, establish initial relationships and assess their relevance to the solutions.
• Attend industry events with local leaders and marketing, representing Analytic Partners and turning new connections into ongoing conversations.
• Research target companies, their marketing priorities and the issues shaping their industries.
• Engage CMOs, heads of marketing and other decision-makers in discovery conversations about business goals, measurement challenges and potential needs.
• Nurture relationships over long enterprise sales cycles (typically 6 to 18 months for large enterprises) and coordinate follow-up with marketing and senior business development colleagues.
• Hand qualified opportunities to senior business development colleagues with clear context on stakeholders, initial needs and agreed next steps.
• Use thought-leadership content and solutions expertise to help prospects understand the approach to marketing and commercial decision-making.
• Maintain accurate Salesforce records of contacts, activity, qualification findings and pipeline progress.
• Develop and progress qualified opportunities to support team revenue targets.

Required profile

• At least 5-8 years of demonstrated success generating and qualifying enterprise opportunities for marketing data, analytics or software solutions.
• Experience engaging enterprise marketing decision-makers in initial needs discovery.
• Understanding of consultative enterprise sales, multiple buyer stakeholders and the persistence needed for long sales cycles.
• Ability to discuss how data and analytics can improve marketing returns and business performance, and to know when to involve a solutions expert.
• Proactive approach to prospect research and collaboration with marketing and senior business development colleagues.
• Clear communication, active listening and the ability to build rapport with senior stakeholders.
• Able to manage multiple prospect relationships and follow through independently.

Required skills

• Experience using Salesforce to maintain contact and pipeline records and report on progress.
• Enterprise sales and lead qualification.