Senior Marketing Executive – Digital Appliances (2‑yr Contract)

About the role

Samsung is seeking a proactive and creative Senior Marketing Executive to lead brand initiatives and integrated campaigns for its Digital Appliances portfolio. You will shape consumer experiences across home living, home care, and built‑in kitchen categories through compelling storytelling and multi‑channel activation.

Key responsibilities

• Plan and execute 360° go‑to‑market campaigns for products such as refrigerators, washing machines, vacuum cleaners, dishwashers, air conditioners and cooking appliances.
• Maintain consistent brand messaging across ATL, BTL, retail, owned, paid and digital touchpoints, including social media, influencer collaborations and campaign assets.
• Collaborate with social, media, regional and global teams to develop digital amplification strategies for product launches.
• Monitor campaign performance, manage KPIs, report results and provide optimisation recommendations.
• Coordinate agency and vendor relationships to ensure high‑quality execution and brand compliance.
• Lead co‑branded and channel‑led initiatives, managing end‑to‑end deliverables for key retail partners.

Required profile

• Proven experience in senior‑level marketing roles within consumer electronics or appliances.
• Strong ability to translate brand strategy into integrated, consumer‑centric campaigns.
• Excellent analytical mindset with a focus on performance measurement and optimisation.
• Effective stakeholder management across cross‑functional and external partners.

Required skills

What we offer

• Two‑year fixed‑term contract with a leading global technology brand.
• Opportunity to influence the market presence of innovative home‑living solutions.
• Collaborative, fast‑paced environment with access to global resources.