Senior Programme Head, Digital Engagement & Adoption

About the role

The Senior Programme Head, Digital Engagement & Adoption leads the strategy, design, delivery and scaling of digital engagement and adoption programmes within the Digital Readiness (DR) Group of IMDA. The role translates national digital inclusion objectives and community needs into effective, sustainable programmes for seniors, low-income households, families, youths and other target groups, and builds partnerships with Grassroots Organisations, Grassroots Leaders and private, people and public sector partners.

Key responsibilities

• Develop strategies and scalable programme models that strengthen digital skills, confidence, participation and sustained adoption among target communities
• Translate policy priorities, community needs and research into clear objectives, service models, delivery plans and performance measures
• Design and refine programmes with internal teams, community partners and stakeholders, and identify pilots and scaling opportunities
• Build and manage partnerships with GROs, GRLs and 3P partners, acting as key account lead and securing sustained participation
• Oversee programme planning, mobilisation, implementation and scaling, coordinating partners, community leaders, volunteers and delivery teams
• Set up governance, operating processes and feedback mechanisms, and monitor performance indicators such as reach, engagement, adoption and stakeholder satisfaction
• Evaluate effectiveness using data and feedback, report progress and risks to management, and apply lessons learned to improve design and delivery
• Lead, mentor and develop the team, and represent IMDA at relevant engagements

Required profile

• 10-15 years of relevant experience in programme development, programme management, community engagement or partnership development
• Demonstrated experience designing, delivering and scaling community-based or public-facing programmes for diverse population groups
• Proven ability to develop and manage multi-stakeholder partnerships with community organisations, grassroots leaders and public agencies
• Experience establishing performance measures and using data and evaluation to drive continuous improvement
• Leadership and people-development track record, with the ability to build accountable, collaborative teams