Senior Sales Operations Executive – Modern Trade (Woodland)

About the role

We are looking for a Senior Sales Operations Executive to lead daily sales activities across Modern Trade accounts in Singapore. The role will oversee merchandisers and sales reps, optimise routing, and drive performance through incentives and promotions.

Key responsibilities

• Support daily sales operations for Modern Trade accounts.
• Supervise merchandisers and sales representatives, monitoring team performance.
• Plan and optimise routing schedules to maximise market coverage and productivity.
• Manage sales incentives and commission schemes.
• Coordinate and review promotional activities, campaigns and secondary displays.
• Monitor product availability, pricing, placement and promotions in key outlets.
• Conduct price mapping and provide market trend and competitor updates.
• Ensure proper stock management using FIFO principles.
• Build and maintain relationships with customers and store personnel.
• Identify sales growth opportunities and support store improvement plans.
• Prepare sales reports, meeting decks and process orders accurately.
• Handle customer feedback and support negotiations for promotions, space buys and product distribution.
• Perform any other duties as assigned.

Required profile

• Diploma in Business Management or related field.
• Minimum 3 years sales experience in FMCG, preferably Modern Trade.
• Strong communication, negotiation and interpersonal abilities.
• Customer‑focused with relationship‑building skills.
• Results‑driven, adaptable and able to work in a fast‑paced environment.
• Good leadership, analytical and problem‑solving capabilities.

Required skills

• Proficiency in Microsoft Office.

What we offer

• Monthly basic salary up to S$3,500.
• Transport allowance of S$1,150 plus commission.
• Opportunity to work across Singapore’s Modern Trade network.