Social Media Content Specialist

About the role

We are looking for a Social Media Content Specialist to create and execute engaging campaigns across Instagram, TikTok and emerging platforms. The role translates complex business and product topics into compelling digital storytelling while supporting multimedia production and cross‑functional collaboration.

Key responsibilities

• Develop and launch dynamic, social‑first campaigns on Instagram, TikTok and other emerging platforms.
• Distill complex business, product and technical concepts into clear briefs and storytelling approaches.
• Support multimedia production, including scriptwriting, coordinating shoots, editing assistance, publishing and post‑production tasks.
• Collaborate with agencies, internal partners and cross‑functional teams to ensure timely content delivery.
• Monitor performance and audience insights using analytics and social listening tools to refine engagement.
• Apply SEO, AEO and GEO best practices to optimise website visibility on search engines and AI‑driven platforms.
• Stay updated on social trends, digital storytelling formats and new content opportunities.
• Assist with content shoots, activations and campaign roll‑outs across social, corporate and internal communication channels as needed.

Required profile

• Diploma or Bachelor’s degree in communications, marketing, journalism, public relations or a related field.
• At least 1 year of experience in marketing or social media content creation; fresh graduates with relevant internships are also considered.
• Background in communications, content marketing, journalism, social media or public relations gained through internships, freelance projects, agency work or full‑time roles.
• Strong writing, storytelling and content development skills for digital, editorial and social formats.

Required skills

• CapCut
• Canva
• CMS platforms
• Google Analytics
• SEO (including AEO and GEO principles)
• AI‑enhanced content creation tools