Social Media Manager

About the role

We are looking for a seasoned Social Media Manager to lead MEXC’s global community across multiple languages. The role focuses on building and nurturing vibrant crypto‑focused communities, driving user growth, retention and brand advocacy worldwide.

Key responsibilities

• Lead and execute global community operation strategy across multi‑language communities, aligning with brand goals and growth metrics.
• Plan and deliver community content, activation, retention and conversion initiatives, including long‑term programs and real‑time event‑driven campaigns.
• Collaborate with Product, Brand, PR, Growth and Customer Support to support product launches, events, partnerships and go‑to‑market initiatives.
• Monitor community sentiment, feedback and market trends, launching timely activities to boost engagement and mitigate risks.
• Define and maintain consistent community tone and operational standards across regions and time zones.
• Lead, mentor and manage multilingual community moderators and operation teams distributed globally.
• Define community‑focused KPIs, build dashboards and use data to iterate strategies for improved retention, activity and conversion.
• Build relationships with key industry KOLs, ambassadors and local crypto community leaders, and identify emerging channels and cultural nuances.

Required profile

• Minimum 8 years of community operation experience, preferably in fast‑paced consumer‑facing sectors such as crypto, fintech or web3.
• Proven track record of building and scaling multi‑language global communities with measurable improvements in engagement, retention and brand advocacy.
• Strong understanding of crypto culture, web3 community dynamics and user behavior.
• Ability to work cross‑functionally and influence stakeholders across product, marketing and support teams.
• Excellent analytical mindset with experience defining KPIs and using data to drive decisions.
• Leadership experience managing distributed moderator and operations teams.

Required skills