Social Media Manager – Part‑time (Freelance)

About the role

We are seeking a part‑time freelance Social Media Manager to lead and grow the Instagram presence of a premium stationery brand, with Pinterest as a secondary channel. You will work closely with the founder, enjoying creative autonomy while adhering to established brand guidelines that emphasize a calm, minimal, and sensory aesthetic.

Key responsibilities

• Develop and maintain a content calendar for Instagram and Pinterest.
• Create, film, and edit short‑form video Reels and other visual assets.
• Repurpose user‑generated content to fit brand guidelines.
• Write compelling, on‑brand copy for posts and captions.
• Schedule and publish content using social media management tools.
• Monitor, analyse, and report on performance metrics.
• Collaborate with the founder to align content with overall brand strategy.
• Ensure a consistent, aesthetic visual identity across all channels.

Required profile

• Proven experience managing social media for premium or lifestyle brands.
• Comfortable working remotely; Melbourne‑based candidates preferred.
• Self‑motivated, organised, and able to work independently.
• Availability for approximately 10‑15 hours per month on an ongoing basis.

Required skills

• Strong content creation skills, including filming and editing short‑form video (Reels).
• Proficiency with Canva.
• Experience with Pinterest and other social media scheduling tools.
• Ability to produce calm, minimal, and sensory visual content.
• Understanding of social media analytics and reporting.

What we offer

• Freelance contract with flexible remote work.
• Creative autonomy within clear brand guidelines.
• Opportunity to shape the visual voice of a growing premium brand.