Branding Marketing Executive – FMCG (Permanent)

About the role

The Branding Marketing Executive will lead brand‑focused initiatives for fast‑moving consumer goods (FMCG) products across Singapore. This role involves coordinating campaigns, product launches, and promotional activities while collaborating with cross‑functional teams to ensure timely delivery.

Key responsibilities

• Coordinate and execute brand marketing campaigns, product launches, and promotional activities.
• Create and maintain product and marketing content for various communication channels.
• Develop and update marketing materials, presentations, sales tools, and promotional content.
• Monitor campaign performance and prepare reports and presentations.
• Conduct market and competitor research to support marketing strategies.
• Provide administrative and operational support for marketing initiatives, including campaign setup, material coordination, and progress tracking.
• Support ad‑hoc marketing projects and departmental initiatives as required.

Required profile

• Diploma or Bachelor's Degree in Marketing, Business, Communications, or a related field.
• 2–3 years of experience in a brand marketing role, preferably within the FMCG or consumer healthcare industries.