Business Manager & Country Lead – Southeast Asia

About the role

The Business Manager & Country Lead will drive sales growth and manage the surface‑treatment business across Malaysia, Singapore and Batam, while strategically overseeing the General Industry and ACE segments in Southeast Asia.

Key responsibilities

• Explore and develop new business opportunities, negotiate and finalize contracts, and maintain strong relationships with key decision‑makers.
• Provide technical and commercial training to customers and partners, manage sales pipelines in Salesforce, and ensure accurate demand forecasting for reliable supply.
• Develop and execute growth plans for General Industry and ACE segments, coach the sales team, and monitor distributor performance.
• Gather market intelligence, analyse trends and competitor activity, and collaborate with global teams on strategy, digitisation and innovation initiatives.

Required profile

• Minimum Bachelor’s degree in Business Administration, Chemistry or a related field.
• At least 10 years of experience in technical, sales or commercial roles within the surface‑treatment industry.
• Proven track record of leading teams, building customer relationships at senior levels and working in a multicultural matrix environment.
• Strong strategic thinking, problem‑solving abilities and a results‑driven mindset.

Required skills

• Proficiency with Salesforce CRM.
• Advanced skills in Microsoft Office tools – Excel, PowerPoint, Word and Outlook.