Social Media Specialist (Instagram & TikTok)

About the role

We are looking for a Social Media Specialist to drive Vilgain’s organic presence on Instagram and TikTok, creating engaging content that reflects our fast‑growing food brand.

Key responsibilities

• Create and publish organic content across Instagram and TikTok, including reels, stories and feed posts.
• Execute content plans and adapt them to local market needs.
• Manage community engagement by responding to comments and direct messages.
• Write captions, brief visual creators and coordinate with the creative team.
• Monitor platform trends, formats and updates to keep content fresh.
• Track performance metrics and share insights for continuous improvement.
• Support social‑first campaigns, product launches and key brand moments.

Required profile

• Proven experience creating and publishing content for social media, preferably for a consumer brand.
• Strong understanding of Instagram aesthetics, reels, stories and community behavior.
• Deep knowledge of TikTok native content and culture.
• Organised, reliable and able to manage a content calendar.
• Passion for food, nutrition and lifestyle.
• Excellent English; additional languages are a plus.

Required skills

• Instagram (reels, stories, feed)
• TikTok (native content)
• Content creation and visual briefing
• Community management
• Performance tracking and analytics

What we offer

• Opportunity to shape the social identity of Europe’s fastest‑growing food brand.
• Fast‑paced, transparent environment focused on professional growth.
• Flexible working hours with a hybrid setup.
• Close collaboration with a global, hands‑on team.
• Competitive compensation, monthly credits and employee discounts on Vilgain products.