Global Head of Marketing

About the role

Coin is looking for a Global Head of Marketing in Singapore to partner with senior leadership in defining its marketing strategy and building a stronger brand worldwide. The role leads international and local go-to-market and event activation, builds the team that drives Coins adoption at scale, and oversees global PR, events, community and digital marketing.

Key responsibilities

• Define the global marketing strategy with senior leadership and build a better brand image worldwide.
• Lead international and local go-to-market and event activation, and build a team to launch and drive adoption in target markets.
• Lead global PR and event operations, including agency management, channel management, KOLs, budgeting and industry partnership prioritization.
• Manage the global community to drive user growth in collaboration with local teams.
• Lead global digital marketing teams to improve P&L on SEO, paid ads and other channels.
• Set clear targets and ensure team outputs and deliverables meet company goals.

Required profile

• 8+ years of marketing experience in an agency, tech company or financial services organization.
• Crypto industry background.
• Experience in the Philippines market and others such as the EU, Australia and Asia.
• 2+ years managing a global crypto marketing team.
• Tough, practical and flexible leader able to thrive in a very high-pressure environment.