Assistant Director, Growth Partnership, CRM and Insights

About the role

NTU PACE, the Academy for Professional and Continuing Education at Nanyang Technological University, Singapore, is seeking an Assistant Director to head its Growth Partnership, Customer Relationship Management and Insights function. Following a reorganisation, this enabling function supports the Career Transitions, Enterprise and Institutional Solutions and Micro-credentials value streams through growth partnership, HubSpot governance and automation, customer insights, content, events and engagement. The role shapes the Academy's growth and customer-engagement strategy and builds scalable growth capabilities across individual learners, corporate clients and institutional partners.

Key responsibilities

• Lead the development and implementation of integrated growth and marketing strategies aligned with institutional, portfolio, enrolment and revenue objectives.
• Serve as a strategic growth partner to programme value streams, advising on target audiences, market positioning, customer propositions, demand generation and go-to-market plans.
• Establish and govern the use of HubSpot, including lifecycle definitions, data standards, ownership rules, lead routing, access controls and reporting.
• Design customer segmentation, lead-scoring, nurture, re-engagement and marketing-automation frameworks.
• Prioritise campaigns, channels, content, events and engagement activities, and define lead-quality standards with programme and enrolment teams.
• Develop dashboards on campaign performance, customer behaviour, lead quality, funnel movement, channel contribution and ROI, and use the data to find growth opportunities.
• Manage competing priorities, staff, budgets, systems and external resources within approved plans and delegated authority.
• Lead and develop a multidisciplinary team and manage agencies, technology providers and vendors.
• Build relationships with senior leaders, value-stream teams, NTU colleges and schools, industry partners and government or institutional stakeholders.

Required profile

• Recognised bachelor's degree in Marketing, Business Administration, Communications, Data Analytics, Information Systems or a related discipline.
• At least eight years of relevant experience in growth marketing, customer engagement, CRM, digital marketing, marketing operations or customer analytics.
• At least three years in a managerial or functional leadership capacity, with responsibility for people, budgets, systems, projects or cross-functional outcomes.
• Demonstrated experience delivering growth or marketing strategies with measurable improvements in leads, engagement, conversion, enrolment or revenue.
• Experience governing or managing an enterprise CRM or marketing-automation platform, and designing customer lifecycles, segmentation, lead scoring, nurture journeys and reporting.
• Experience influencing senior and cross-functional stakeholders where direct reporting authority may be limited.

Preferred qualifications

• Postgraduate qualification in marketing, business, analytics, digital transformation or a related discipline.
• Professional certification in CRM, marketing automation, digital marketing, data analytics or project management.
• Advanced HubSpot experience, including lifecycle configuration, workflows, segmentation, lead scoring, dashboards and governance.
• Experience in higher education, professional and continuing education, adult learning or workforce development.