Associate Product Marketer

About the role

The Associate Product Marketer supports the development and execution of product marketing strategies across Capital Group's investment capabilities and strategic growth priorities. Working at the intersection of Product, Sales and Marketing, the role develops product positioning, messaging, launches, campaigns and client engagement initiatives, turning complex investment expertise into audience-relevant narratives. It suits an early-career marketer interested in investment products, strategic storytelling and client behaviour, with exposure to regional marketing initiatives across Asia.

Key responsibilities

• Product positioning and messaging: support product positioning, value propositions and messaging frameworks; help articulate benefits and differentiation; partner with investment specialists to translate technical concepts into clear messages; ensure consistent product narratives across campaigns, content and client-facing materials.
• Go-to-market execution: support product launches and campaigns across Asia; assist in developing go-to-market plans; coordinate with Sales, Client Marketing and other stakeholders; manage timelines, priorities and deliverables.
• Audience insight and narrative development: understand client audiences and their barriers to investment decisions; identify relevant product stories for each segment; build narratives connecting product capabilities with investor needs and outcomes.
• Content and client enablement: develop and adapt content such as presentations, emails, webpages, articles, videos, social content and campaign assets; support sales enablement and client education materials; work with content marketers on integrated client-journey experiences.
• Measurement and optimization: monitor engagement metrics and stakeholder feedback; support competitor reviews and market analysis; identify opportunities to strengthen positioning and engagement.

Required profile

• 1-3 years of experience in product marketing, marketing, communications, consulting, research or a related field.
• Demonstrated ability to manage projects involving multiple stakeholders.
• Exposure to financial services, investments or related industries is advantageous.
• Naturally curious, empathetic and audience-focused, with strong listening and collaboration skills.

Required skills

• Excellent written communication and storytelling skills.
• Ability to simplify complex concepts for different audiences.
• Strong organization, project management and prioritization skills.
• Analytical mindset and attention to detail.
• Ability to build relationships and work collaboratively across functions.

What we offer

• Competitive salary, annual performance bonus, annual profitability bonus and a retirement plan with a 15% employer contribution.
• Time away and health benefits from day one, with flexible work options.
• Matching gifts for charitable contributions and access to professional development resources.