Business Unit Director – Surgical Devices (Southeast Asia)

About the role

This senior regional commercial leadership position is responsible for driving strategy, growth and commercial performance of a portfolio of surgical devices and consumables across Southeast Asia. The role will lead both direct and distributor‑led models while partnering with regional and global stakeholders to strengthen market presence.

Key responsibilities

• Own full P&L for the Southeast Asia surgical business and translate APAC/global strategies into country‑specific plans.
• Develop and execute the commercial strategy for Singapore, Malaysia, Thailand, Vietnam, Philippines, Indonesia and Myanmar.
• Lead and develop a high‑performing direct sales organization and manage distributor/channel partner models.
• Drive consistent sales execution, pricing discipline and account prioritisation in line with commercial excellence standards.
• Engage personally with key customers, KOLs, government stakeholders and strategic accounts.
• Oversee approvals for non‑standard commercial terms and ensure compliance with company policies.
• Identify growth opportunities, launch new products and expand the portfolio across the region.
• Partner closely with marketing, clinical, regulatory, market access, supply chain and finance teams.

Required profile

• Minimum 15 years of progressive commercial experience in medical devices or healthcare within Southeast Asian markets.
• Strong background in surgical devices, surgical consumables and proven P&L responsibility across at least three SEA countries.
• Demonstrated success in regional business leadership, sales management or general management.
• Experience in surgical therapies is strongly preferred.
• Exposure to complex, regulated healthcare markets in APAC or globally.
• Ability to lead, coach and develop regional and country‑level commercial teams.