Digital E-commerce Manager

About the role

The Digital E-commerce Manager drives online revenue, direct bookings and digital performance for the hotel. The role works closely with Revenue Management, Reservations, Sales, Marketing and the Accor/Ennismore Corporate Digital teams to optimise the hotel's digital presence, improve conversion and maximise revenue opportunities using data and AI-driven insights.

Key responsibilities

• Grow direct bookings through the hotel website, improve the booking journey and conversion rate, and run campaigns encouraging guests to book direct
• Manage website content, promotions, packages, offers and landing pages, keeping them accurate and aligned with brand standards
• Plan and manage paid digital campaigns (Google Ads, Meta, display advertising), coordinate SEO and SEM, support email marketing and monitor campaign performance and ROI
• Ensure online rates, packages and promotions are shown correctly across channels, work with Revenue Management on pricing and offers, and manage OTA performance with partners such as Booking.com, Expedia, Agoda and Trip.com
• Analyse website traffic, booking conversion, revenue and campaign results, provide recommendations and support corporate reporting and digital performance reviews
• Promote the ALL membership and Ennismore Dis-loyalty programs, drive member acquisition and support CRM campaigns and guest engagement
• Collaborate with Revenue Management, Reservations, Sales, Marketing and the corporate Digital, E-commerce, Distribution and CRM teams

Performance indicators

• Direct booking revenue growth and website conversion rate
• Website traffic and engagement, cost of acquisition and ROAS
• Email campaign open and conversion rates, OTA contribution versus direct contribution
• ALL member enrollments and campaign performance and ROI