Digital & Patient Marketing Specialist, SEA & India

About the role

The MiniMed Diabetes regional marketing function supports patient engagement, digital marketing and customer experience across South East Asia and India. The Digital & Patient Marketing Specialist leads digital and patient-focused marketing initiatives in this region, developing patient journeys, digital engagement programmes and data-informed campaigns to improve customer experience, support patient acquisition and retention and accelerate therapy adoption. The role is based in Singapore with an onsite work style and about 25-30% travel.

Key responsibilities

• Develop and execute patient marketing strategies covering awareness, acquisition, activation, retention and therapy adoption, and create patient-centric programmes and educational content.
• Partner with country teams to localise regional patient engagement initiatives and collaborate with diabetes communities, patient organisations and external partners.
• Develop and run digital marketing plans across websites, CRM, marketing automation, social media and digital campaigns, and design customer journeys and lead-generation pathways.
• Use analytics and customer insights to measure campaign performance, improve conversion and recommend optimisation actions, and support scalable regional digital capabilities.
• Support digital lead generation and conversion initiatives for new patient growth.
• Partner with Sales, Clinical, Training, Legal, Regulatory, Privacy and country marketing stakeholders to ensure compliant execution, track KPIs and prepare performance updates for business reviews.

Required profile

• Bachelor's degree in Marketing, Business, Life Sciences, Healthcare or Communications.
• Experience in digital marketing, CRM, marketing automation, digital campaigns, customer journey development or customer engagement.
• Professional fluency in English and ability to travel 25-30% across the region.
• Preferred: 2-5 years of relevant digital marketing experience, healthcare, medical devices or pharma experience, regional or multi-country marketing experience, matrix organisation experience, additional Asian language capability.