Director, Infectious Disease Marketing (APAC)

About the role

The Marketing Director, Infectious Diseases APAC leads the regional growth strategy for Abbott's Infectious Diseases portfolio, covering Virology, Vector-Borne Diseases and Respiratory Tract Infections. The role drives sustainable business growth, market expansion, product commercialization and stakeholder engagement across Asia Pacific, partnering with global, regional and country leadership teams. The position is based in Singapore.

Key responsibilities

• Deliver sustainable portfolio growth across APAC by achieving annual revenue, profitability and market share objectives, monitoring market performance and turning commercial strategy into country-level execution plans.
• Develop and execute a regional growth, market access and partnership strategy, including pricing, reimbursement, market access, B2B and government partnerships, and define the division of responsibility between regional and country marketing.
• Lead market development and product commercialization, including customer segmentation, positioning, go-to-market planning and close collaboration with Sales, Medical Affairs, Regulatory Affairs, Government Affairs and R&D.
• Build strategic relationships with key opinion leaders, distributors, government agencies and industry partners, and represent Abbott at industry forums.
• Build a high-performing, data-driven marketing organization through talent development, forecasting, performance tracking and ROI measurement.

Required profile

• Bachelor's degree in Life Sciences, Marketing, Business or a related discipline; MBA preferred.
• Minimum 12 years of commercial, marketing or business leadership experience in healthcare, diagnostics, medical devices or related life sciences sectors.
• Strong preference for IVD, Diagnostics, Medical Technology or MedTech experience; branded generics candidates may be considered if they can quickly learn diagnostics knowledge.
• Proven regional APAC experience in strategy, commercialization, market access, pricing and market development.
• Experience working across global, regional and local stakeholders in matrix organizations.
• Willingness to travel about 30%.