Executive, Marketing Communications

About the role

Fairmont Singapore and Swissôtel The Stamford are looking for an Executive, Marketing Communications to develop and lead communications strategies for assigned revenue streams and lifestyle-led portfolios. The role focuses on campaign management, public relations, media relations, content development, influencer engagement, media planning, partnerships, F&B storytelling, spa and lifestyle campaigns, and supports the Director of Marketing Communications in campaign execution, agency coordination, media hosting and team workflow.

Key responsibilities

• Communications and media planning: build media calendars, PR angles, media materials, influencer briefs and media plans, review communications materials for brand alignment, and lead award submissions and post-award amplification
• Lifestyle, PR and portfolio management: lead or support F&B, spa, wellness, partnerships, IP collaborations and festive campaigns; host media, bloggers, content creators and influencers; coordinate familiarisation stays, tastings, chef interviews and partner activations; support restaurant and bar positioning
• Campaign and event management: conceptualise and run integrated campaigns with agencies and partners, promote hotel-led events, prepare briefs and timelines, coordinate cross-channel launches and monitor campaign performance
• Market research and analysis: research consumer preferences, competitors and trends, analyse PR, campaign, media monitoring and social feedback, and review competitor communications
• Partner, agency and vendor engagement: manage day-to-day agency and vendor coordination, host partners, and support negotiations of value-added partner arrangements
• Budgeting and administration: manage campaign and business unit budgets, monitor quotations and supplier costs, support annual budget planning, and work with the Coordinator on agreements, purchase requests, invoices and accruals
• Other duties: comply with hotel policies, assist with Sales & Marketing projects and perform other tasks assigned by management

Required profile

• Degree or diploma in Hospitality, Tourism, Marketing, Communications, Public Relations or a related discipline
• 1 to 3 years of marketing communications or public relations experience, preferably in hospitality, travel, lifestyle, luxury, F&B or agency settings
• Excellent spoken and written English; fluency in a second language preferred
• Strong stakeholder management, analytical skills and ability to work independently in a fast-paced environment

Required skills

• AI-enabled marketer: proficient in Claude, ChatGPT and relevant tools for content creation, presentations and project management
• Marketing communications (branding, PR, events, advertising), hospitality trends and local/regional media and KOL connections
• Writing, editing, media pitching and content planning
• Media monitoring, influencer analysis and campaign performance data