Head of Marketing Strategic Planning & Transformation

About the role

The Head of Marketing Strategic Planning & Transformation shapes and translates the Singapore Marketing ambition into an integrated strategy, annual plan and transformation roadmap. You will lead strategic and transformational priorities from opportunity sizing and business case development through governance, execution tracking and benefits realisation, strengthening how Marketing operates and delivering sustainable growth and commercial value.

Key responsibilities

• Develop and refresh the Singapore Marketing strategy with the CMO and Marketing HoDs, aligned with the Singapore RISE strategy and regional or global mandates, and turn it into priorities, roadmaps, annual plans and success measures.
• Size emerging growth opportunities and capability gaps, and lead the transformation agenda including operating model, capabilities, processes, technology and governance.
• Oversee the portfolio of strategic initiatives, run portfolio reviews, drive cross-functional squads and create executive updates for leadership forums.
• Lead the annual strategic planning and budget process, prioritise investments by value and return, monitor spend and performance, and track benefits against investment costs.
• Build relationships with local, regional and global stakeholders, support the CMO Office, and coach and develop team members.

Required profile

• Degree in business, marketing, finance or a related discipline; a postgraduate qualification is advantageous.
• 15+ years of relevant experience, including strategy, planning and transformation in a complex organisation.
• Proven track record partnering with senior executives and leading cross-functional initiatives from concept to benefits tracking.
• Excellent written and spoken English; an additional Asian language is advantageous.

Required skills

• Corporate strategy, strategic planning, transformation and portfolio management.
• Opportunity sizing, business case development and data-informed decision making.
• Programme and project leadership, stakeholder management and change leadership.

Preferred: experience in a top-tier strategy consulting firm or a leading multinational financial services or life insurance organisation. Manulife describes a flexible, inclusive environment with learning and growth opportunities.