Influencer Marketing Manager - Korea

About the role

Plaud is seeking an Influencer Marketing Manager to lead its Korean influencer strategy. You will own the end‑to‑end process of sourcing, contracting, and activating creators to amplify Plaud’s brand across social platforms.

Key responsibilities

• Source and recruit influencers across tiers (nano to macro), managing rates, usage rights, and deliverables.
• Research, negotiate, and manage contracts with influencer marketing agencies while tracking budget efficiency.
• Manage content calendars and go‑live schedules, reviewing deliverables for brand alignment and guideline compliance.
• Transform high‑performing influencer content into paid social assets, including small‑scale Meta ad campaigns.
• Oversee Plaud’s official SNS accounts (e.g., Instagram), handling content publishing and community engagement.
• Track and report on campaign KPIs (engagement, CPE, conversion) to evaluate ROIC.
• Collaborate with the broader marketing team to connect influencer wins to paid media, PR, and offline events.

Required profile

• Approximately 5 years of marketing experience with hands‑on influencer/KOL marketing.
• Native fluency in Korean and working proficiency in English.
• Strong understanding of Instagram, YouTube, and Naver as community and discovery channels in Korea.
• Proven experience negotiating and managing creator contracts and deliverables.
• Strong written communication and copywriting skills in Korean.

Required skills

• Experience in IT/tech or SaaS product marketing.
• Experience running paid ads using influencer/creator content.
• Experience managing brand or company SNS accounts.
• Existing relationships with Korean MCNs or influencer agencies.
• Interest in and understanding of the AI/startup industry.

What we offer

• Meaningful ownership through an Employee Stock Ownership Plan (ESOP).
• High‑impact environment where ideas directly shape AI productivity tools.
• Access to cutting‑edge AI tools such as Gemini and Claude Code.
• Top‑spec laptops, high‑performance workstations, and Plaud devices.
• Annual offsites, team events, and a culture valuing craftsmanship, ownership, and velocity.