Marketing Manager, Endovascular

About the role

Abbott Vascular provides minimally invasive, cost-effective products for the treatment of vascular disease. As Marketing Manager, Endovascular, you will lead regional strategy and commercial marketing for the Endovascular portfolio across Asia Pacific, adapting global portfolio strategies into market-specific growth plans and driving business growth in priority APAC markets. The position is based in Singapore.

Key responsibilities

• Develop and execute the APAC Endovascular marketing strategy and annual business plan, aligned with revenue, market share and growth objectives.
• Assess market trends, customer needs and competitive dynamics to identify priority segments, markets and growth drivers, then tailor strategies to clinical adoption levels across APAC.
• Translate regional strategy into country plans, milestones and prioritised marketing investments, reviewed regularly with commercial teams.
• Lead portfolio positioning, value proposition and lifecycle plans, and regional launch planning including opportunity assessment, customer targeting, forecasting, training, supply readiness and post-launch tracking.
• Collaborate with Global Marketing, R&D, Clinical and Medical Affairs to represent APAC needs and inform future portfolio opportunities.
• Develop programmes that increase adoption of the Endovascular portfolio, and lead KOL engagement, advisory boards, peer-to-peer education, congress activities and other customer programmes.
• Maintain market connectivity through customer visits and voice-of-customer activities, and provide country teams with messaging, sales tools, competitive resources and account-segmentation guidance.
• Plan and lead regional marketing workshops and events, support product training, and track indicators such as revenue, market share, price, account activation, repeat use and campaign effectiveness.
• Partner with Finance, Commercial Excellence, Demand Planning and Supply Chain on forecasts, budgets, inventory readiness and business reviews.

Required profile

• Bachelor's degree in marketing, business or a related field; MBA preferred.
• Minimum 8-10 years of marketing, product management or commercial experience in medical devices or healthcare, including regional or multi-country responsibility in Asia Pacific.
• Preferred: cardiovascular, endovascular, structural heart, electrophysiology, interventional radiology or related procedural experience.
• Demonstrated success in strategic planning, market development, customer engagement and new product launches.
• Fluent written and spoken English; additional APAC languages are advantageous.
• Willingness to travel approximately 30-40% across Asia Pacific.

Required skills

• Strong analytical, communication, project management and stakeholder-influencing skills.
• Solid PowerPoint and Excel capability.