Media Buying Specialist

About the role

NTU is looking for a highly motivated and analytically strong Media Buying Specialist to manage and optimise its paid media investments supporting institutional branding, student recruitment, thought leadership and content amplification. Reporting to the Head, Digital Communications from the Corporate Communications Office, the role oversees end-to-end paid media across social platforms, search engines and native/content discovery networks, with a focus on long-form editorial, research and institutional content. It is an in-house role working closely with internal university stakeholders.

Key responsibilities

• Develop and run integrated paid media strategies, translating briefs and editorial priorities into media plans, budgets and flighting schedules, covering paid social, search and display, and native platforms such as Outbrain and Taboola
• Boost and distribute institutional content, including social posts and long-form stories, and optimise formats, placements and targeting
• Manage ad operations: campaign setup, creative uploads and approvals, pixel and conversion event validation, naming conventions, budget pacing, procurement and finance processes, and account hygiene
• Monitor performance, run A/B and multivariate tests, and build learning agendas and experimentation roadmaps
• Ensure accurate tracking via GA4, Google Tag Manager, platform pixels, Conversion APIs and UTMs, and maintain performance dashboards and attribution analysis
• Collaborate with internal stakeholders, coordinate with external vendors, and handle documentation, invoicing and media spend administration

Required profile

• Bachelor's degree in Marketing, Communications, Business, Analytics or a related discipline
• Minimum 2-4 years of hands-on experience in performance marketing or digital advertising
• Demonstrated experience managing paid campaigns on Meta and LinkedIn Ads, Google Ads (Search and Display), and native platforms
• Experience with GA4, GTM and reporting platforms; strong analytical, organisational and documentation skills
• Only shortlisted candidates will be notified