Product Marketing & Market Development Lead (AI Factory)

About the role

NCS, an AI tech services company and subsidiary of the Singtel Group, is looking for a Product Marketing & Market Development Lead for its AI Factory in Singapore. The role brings market, customer and commercial thinking into the AI Factory, turning platforms, products and technical capabilities into clear propositions that sales teams and clients can understand, buy and adopt. It also owns and manages the AI Factory product repository as the authoritative source of product, commercial, technical and marketing information.

Key responsibilities

• Own product marketing across the AI Factory: market segmentation, target buyers, customer needs, positioning, messaging, differentiation and value propositions.
• Run market, industry, competitor and technology scans to spot opportunities, threats and portfolio gaps.
• Turn market insight and client feedback into product strategy, priorities, packaging and roadmap recommendations.
• Work with product owners to define what each product solves, for whom and how it should be positioned in specific industries.
• Create and maintain sales and marketing content such as presentations, propositions, solution briefs, client stories, proposals, demos and website material.
• Support sales and presales teams with account preparation, opportunity qualification, presentations and proposals.
• Plan and support events, launches, campaigns, demonstrations, customer councils and thought-leadership activities.
• Keep product language and messaging consistent across product owners, sales, marketing and delivery teams.
• Gather customer feedback, evidence and references, and help turn successful projects into repeatable propositions and reusable sales material.
• Take part in selected presales and delivery engagements, and own defined client workstreams or smaller engagements where appropriate.
• Support portfolio reviews with a market and commercial perspective.
• Own the product repository: its structure, content, taxonomy, information standards and updates, coordinating with Marketing, Legal, Commercial, Engineering and Delivery.

Required profile

• Experience in product marketing, product strategy, proposition development or market development.
• Comfortable working across marketing, sales, product, engineering and delivery.
• Able to explain complex AI and technology products in clear business language.
• Strong writer, storyteller and presenter, confident in senior client conversations.
• Commercially minded, from early positioning through delivery and adoption.
• Structured in managing product information, content governance and multiple stakeholders.
• Hands-on: able to create strategy, build content, manage the repository and join client work.
• Industry experience with enterprise AI, digital platforms or technology services is valuable.