Regional Marketing and CRM Manager

About the role

A client in the biotechnology industry, described as innovative and fast-growing, is looking for a highly motivated, results-driven Regional and CRM Marketing Manager to join its regional team based in Singapore. The role drives marketing initiatives across the APAC region, with a strong focus on the China and Korean markets.

Key responsibilities

• CRM and sales support: work with the Asia commercial team to develop marketing initiatives, support customer needs and grow business; act as the point of contact for CRM matters in Asia, working with global and Asia teams.
• Market intelligence: conduct market research on trends, competitors and customers, monitor competitor activity and provide actionable recommendations.
• Marketing communications: run conferences, events, scientific seminars and tradeshows; develop marketing collateral with consistent brand messaging; collaborate with cross-functional teams and with global HQ to localise campaigns.
• Digital marketing: lead digital efforts focused on China and Korea, especially WeChat marketing for China; build strategies, measure performance and optimise campaigns.
• Campaigns: plan, execute and measure campaigns to generate leads, collaborating with internal teams and external partners and reporting on results.
• Project management: own the website revamp project, ensuring UX, design and content match brand guidelines and business objectives.

Required profile

• Bachelor's degree in Marketing, Business or a related field.
• At least 8 years of experience in B2B marketing within a similar industry.
• Fluent Mandarin is essential for handling the China market.
• Previous experience in the biotechnology industry is a plus.

Required skills

• Strong project management skills, able to manage multiple projects at once.
• Experience delivering successful marketing campaigns.
• Familiarity with digital marketing platforms, especially WeChat, is highly desirable.
• Analytical mindset, good communication and presentation skills.