Regional Marketing Specialist

About the role

West Pharmaceutical Services is hiring a Regional Marketing Specialist based in Singapore to support regional marketing initiatives across Japan, Taiwan, Australia and New Zealand (ANZ) and Southeast Asia, where several markets operate through distributor channels. The role works closely with Commercial Leadership, Account Managers, Technical Customer Support, Product Management and global marketing teams to drive customer engagement, sales enablement, brand consistency and business growth. It also supports the Commercial leaders for ROAP with customer-facing materials, promotional campaigns, event planning and regional communications.

Key responsibilities

• Support the planning, coordination and execution of regional B2B marketing activities across Japan, Taiwan, ANZ and Southeast Asia.
• Partner with Account Managers and regional commercial teams to develop and localize sales enablement materials, customer presentations, product brochures, case studies, digital content and promotional assets.
• Coordinate regional marketing campaigns supporting business objectives, customer engagement, lead generation, product awareness and account development.
• Assist in planning and executing customer events, trade shows, seminars, webinars, distributor meetings and internal commercial meetings, including logistics, vendor coordination, invitations, registrations, booth materials, post-event follow-up and performance reporting.
• Support the commercial team in developing local customer segmentation and profiles for these markets.

Required profile

• Bachelor's degree in Marketing or Business Administration or equivalent experience; Master's degree is a plus.
• At least 3-5 years' experience in product marketing, ideally in a B2B role selling technically complex products.
• Preferred: experience in pharmaceutical, biotechnology, medical device, healthcare, life sciences, packaging, drug delivery or other regulated B2B industries.
• Preferred: prior experience supporting markets such as Japan, Taiwan, Australia, New Zealand, Singapore, Malaysia, Thailand, Indonesia, Vietnam or the Philippines, and experience with distributor and agent channels.
• Preferred: understanding of injectable drug packaging, containment systems, drug delivery systems, biologics, pharmaceutical manufacturing or healthcare supply chains.

Required skills

• Marketing automation, CRM, event management, webinar or digital campaign platforms.
• Ability to translate technical product information into clear, customer-focused marketing and sales enablement materials.
• Project management and stakeholder management skills.
• Analytical ability to evaluate campaign performance and marketing ROI.
• Ability to work in a regulated, quality-focused environment with accurate, compliant customer-facing materials.