Senior Associate, Public Relations and Corporate Communications

About the role

Tencent's Global Public Affairs team is looking for a Senior Associate to join its Public Relations and Corporate Communications function. The team identifies and implements proactive public policy positions to support the business and provide thought leadership on issues such as technology, entertainment and international trade and investment.

Key responsibilities

• Propose, coordinate and execute media communication plans, including strategy, targets and budget.
• Help manage the PR agency team and other internal team members, directing agency resources and budget and monitoring quality control.
• Liaise with the news monitoring agency to support daily news monitoring, including online news, and collate and analyse media outreach, competitor news and market research.
• Prepare press releases, byline articles, speeches and press materials, and help create PR assets with in-house branding, marketing and merchandising teams and an external PR agency.
• Contribute content to in-house content used in corporate communications and social media.
• Help prepare competitive analysis, reporting and recaps on PR programmes, and propose opportunities and recommendations.
• Manage logistics for media and corporate events such as exhibitions, open days and press tours, and coordinate photo sessions for corporate and media events.
• Handle incoming press inquiries, nurture relationships with key media, and evaluate partnership, sponsorship and advertorial opportunities.
• Distribute media materials, print and electronic, including seasonal gifts, product samples and greeting cards.
• Pitch press releases to targeted media and KOLs with input from internal stakeholders.

Required profile

• 2 years of experience in PR, communications or marketing; experience in a multinational company is an advantage.
• Strong written and spoken English; spoken Mandarin is a plus for China market communications.
• Able to manage time and workload effectively and work well under deadlines.
• Organised, detail-oriented, proactive, with good interpersonal and communication skills and a willingness to learn.

Required skills

• Proficiency in Microsoft Office (Word, PowerPoint)
• Basic graphic design skills are a plus