Senior Director, EGM Consumer & Business Insights

About the role

The Head of Consumer Business Intelligence (CBI) is the senior leader accountable for the consumer insights, analytics and data capability that underpins commercial decision-making across the sector. Reporting to the EGM, the role owns the CBI agenda end-to-end, from insight generation and analytics infrastructure to embedding a consistent, high-calibre CBI capability across countries and Area Business Units (ABUs). It leads a lean but senior team covering BCC, SH& B, Self Care and WH&AA, with a dotted-line relationship into country and ABU marketing leadership.

Key responsibilities

• Define and drive the global CBI agenda so that consumer insight and analytics inform brand, category and commercial strategy.
• Lead and develop a distributed team spanning Sector CBI, category-specific CBI management and data & analytics, building a thin but high-calibre bench.
• Manage country/ABU CBI leaders on a dotted-line basis, setting consistent standards, tools and ways of working without duplicating local structures.
• Oversee the data and analytics capability to modernise research, measurement and reporting infrastructure.
• Act as the primary CBI partner to the EGM and senior category/marketing leadership, turning business questions into research and analytics plans.
• Set methodology, vendor and quality standards for consumer research and analytics.
• Own the CBI function's budget and resourcing model, prioritising investment across sectors and categories.

Required profile

• Strategic thinking: connects consumer and market signals to enterprise-level commercial strategy.
• Leading through others: builds and develops a small, high-calibre team and delegates with clear standards.
• Influence without authority: effective in a matrixed structure with country/ABU leaders on a dotted line.
• Stakeholder orientation: builds trusted relationships with the EGM and marketing leadership.
• Change leadership: drives adoption of new data and analytics capability across markets of varying maturity.
• Judgement under ambiguity: prioritises a thin team's effort across competing sector and country demands.