Senior Event Marketing Manager

About the role

A B2B exhibition organiser focused on technology trade shows, which hosts regional exhibitions across Asia supported by summit and conference programmes, is hiring a marketing hire in Singapore. The client is open to candidates at either Marketing Manager or Senior Marketing Manager level depending on experience. The vacancy is advertised through We Are Aspire, an employment agency.

Key responsibilities

• Own the visitor acquisition strategy and deliver registration, verified attendance and qualified audience targets.
• Build local and regional audience databases with clear targets for acquisition, segmentation and data quality.
• Develop the visitor proposition and positioning for each host market, backed by market research and competitor analysis.
• Lead integrated campaigns across paid digital, email, content, social media and local-language channels.
• Manage the visitor marketing budget, in-market agencies, vendors and media partners against agreed targets.
• Build co-marketing partnerships with industry associations, government agencies, media and channel partners.
• Report on registration pacing, conversion, cost per acquisition and audience quality, and lead post-show analysis.
• Work with Sales, Operations, Conference/Content and the global team, and represent the company at regional industry events.

Required profile

• 7 years or more of B2B marketing experience (5 years or more for manager level), with a track record of growing audiences, ideally in trade shows, exhibitions, conferences or B2B technology.
• Experience launching or building audiences in new markets from an early stage.
• Strong knowledge of Southeast Asian markets, especially Malaysia, Vietnam and Indonesia; local networks are a distinct advantage.
• Willingness to travel regionally and internationally as required.

Required skills

• Hands-on experience with digital campaign execution, marketing automation and CRM platforms such as HubSpot.
• Strong stakeholder and agency management skills, and comfort in a matrix, multicultural environment.
• Excellent communication skills and strong commercial awareness.