Senior Manager, Commercial Sales Asia

About the role

ServiceNow is looking for a Senior Manager, Commercial Sales Asia, based in Singapore. This is a senior sales leadership role responsible for building and running a high-performing team of Partner Sales Managers (PSMs) across Asia's non-named account segment. You will own the partner-led new business number for Asia, set the strategy, design the territory model and coach your team to execute a disciplined partner sales motion across a portfolio of accounts.

Key responsibilities

• Hire, onboard and develop a team of Partner Sales Managers across Asia's industry verticals, set performance expectations and run 1:1s and pipeline reviews.
• Define the partner-led go-to-market strategy, territory design and partner selection criteria, and turn it into executable territory plans.
• Own the team's new business quota, maintain pipeline visibility, manage forecasts and escalate deal risks.
• Shape the partner mix by vertical, geography and solution capability, and elevate partner relationships at the leadership level.
• Build joint demand generation programmes with Partner Marketing and meet pipeline creation targets through partner-led events, digital campaigns and direct prospecting.
• Engage directly with C-suite and senior buyers, and support the team in complex, multi-stakeholder deal cycles.
• Bring credible knowledge of Asia's enterprise technology landscape (FSI, MRD, TMT, Public Sector) and its competitive dynamics.
• Run a regular cadence of weekly pipeline reviews, monthly business reviews and quarterly planning sessions, with data-driven reporting.

Required profile

• 8 to 12+ years in B2B technology sales, including 3 to 5+ years leading a sales team with direct quota ownership.
• Track record of building teams that hit new business targets in enterprise or commercial SaaS.
• Deep experience in partner-led sales, co-selling with partners and managing partner-influenced pipeline.
• Strong understanding of Asia's enterprise technology landscape, including major buying centres, procurement dynamics and partner ecosystems (SIs, VARs, GSIs).
• Working knowledge of FSI, MRD, TMT and Public Sector, and ability to coach PSMs on vertical positioning.
• Ability to work as a senior stakeholder in a matrixed organisation, influencing without direct authority.

Required skills

• Familiarity with enterprise SaaS platforms, ideally ServiceNow, Salesforce, SAP or comparable workflow / ITSM / ERP solutions.
• Experience leveraging AI tools for pipeline prioritisation, account research, deal coaching and performance analysis.
• Demonstrated ability to hire, develop and retain sales talent, with a structured coaching approach.