Senior Manager, Performance Marketing

About the role

Airwallex, an AI-native financial operating system used by more than 675,000 businesses, is looking for a Senior Manager, Global Performance Marketing Strategy. Based in Singapore, the role shapes the global performance marketing strategy that drives customer acquisition, revenue growth and efficiency across all regions. You will partner with regional marketing leads, product marketing, analytics and revenue teams to build scalable frameworks, operating models and investment strategies across paid media, SEM, paid social and emerging digital channels.

Key responsibilities

• Develop and operationalize the global performance marketing strategy across paid search, paid social, programmatic and emerging channels.
• Partner with APAC, EMEA and North American teams to localize global frameworks into market-specific plans.
• Develop channel mix, investment allocation and measurement frameworks tied to pipeline, revenue and LTV:CAC goals.
• Lead quarterly planning cycles, including budget forecasting, scenario modeling and regional investment trade-offs.
• Own standardized reporting, campaign QA frameworks and reporting templates, and share learnings by region with stakeholders worldwide.
• Work with vendors and analytics teams on incrementality testing (MMM, geo-experiments, brand lift studies).
• Align with Product Marketing on messaging and audience segmentation, and with Sales and RevOps on lead-to-pipeline conversion.
• Collaborate with Data, Finance and BI teams on accurate performance reporting and budget tracking.
• Act as strategic liaison between Global Marketing Leadership and Regional Directors, coach regional marketers and agency partners, and champion continuous improvement through experimentation and tooling.

Required profile

• 8+ years of experience in B2B or fintech performance marketing, including strategic leadership of multi-channel global acquisition programs.
• Proven results in growing pipeline and improving marketing efficiency (LTV:CAC, payback period).
• Strong analytical skills with advanced measurement, attribution and experimentation frameworks.
• Excellent communicator who can present to executive leadership and collaborate across time zones.
• Bachelor's degree in Marketing, Statistics, Computer Science, Economics or a related field.
• Experience managing in-house performance models preferred.

Required skills

• Paid search, paid social, display and emerging channels; familiarity with ABM and demand generation.
• Hands-on understanding of SFDC and Salesforce; building Looker tables.
• Preferred: marketing automation and CRM (Marketo, Salesforce, HubSpot), BI tools (Looker, Tableau, Google Data Studio), and experience scaling global paid media in SaaS or fintech.