Senior Manager, Regional Marketing, APAC Electrophysiology

About the role

The APAC Electrophysiology Marketing Lead develops and executes regional marketing strategies that drive awareness, adoption and commercial performance of the EP portfolio across Asia Pacific. The role acts as the key regional marketing partner to global and local commercial teams, translating global strategies into regional and local execution plans, with a focus on Australia, New Zealand and Japan. It reports to the Head of APAC Marketing.

Key responsibilities

• Guide country teams in Australia and Japan on new product launches and enabling technologies, and upskill them for future launches
• Support external customer engagements with KOLs in ANZ and Japan
• Translate the global EP marketing strategy into regional plans and local execution roadmaps
• Develop and manage brand plans, launches, product positioning, channel strategies and integrated campaigns
• Lead market segmentation, customer journey mapping and targeting for key APAC markets
• Create regional marketing assets, content briefs and digital programs, with regulatory and compliance review
• Drive multi-channel programs (digital, events, HCP/patient engagement, KOL initiatives)
• Provide commercial insights and competitive analysis, and support local affiliates with campaign toolkits, training and sales enablement
• Measure campaign performance and ROI, manage external agencies and vendors, and mentor junior marketing staff

Required profile

• Bachelor's degree in Marketing, Business, Life Sciences or a related field (MBA preferred)
• 8+ years of marketing experience, with at least 3-5 years in regional roles across APAC or large multi-country responsibilities
• Experience in healthcare, biopharma, medical devices or a related regulated industry strongly preferred
• Track record in brand management, product launches and multi-channel campaigns
• Fluent in English; additional APAC languages an advantage
• Comfortable travelling across APAC, typically 30-40%

Required skills

• Digital marketing channels, CRM-driven campaigns and marketing analytics
• Project management, stakeholder management and cross-cultural communication
• Data analysis and ability to turn data into actionable insights