Senior Marketing Executive – Home Appliances

About the role

We are seeking a Senior Marketing Executive to lead strategic initiatives for our home‑appliance portfolio. Based in Ubi, Singapore, you will shape brand positioning, drive demand, and collaborate closely with sales and product teams.

Key responsibilities

• Develop and execute strategic marketing plans to attract and retain customers.
• Manage the marketing budget, coordinate campaigns with sales, and report on KPIs and ROI.
• Set budgets, targets, and pricing strategies for products and services.
• Build and maintain relationships with industry partners, agencies, and vendors.
• Monitor and report on marketing performance across content creation, social media, and events.
• Conduct market research and competitor analysis to keep offerings competitive.
• Create engaging website and blog content to drive audience conversion.
• Support product development and licensing, providing feedback for customer satisfaction.
• Prepare monthly, quarterly, and annual performance reports.
• Collaborate with sales to analyse forecasts and achievements.

Required profile

• Bachelor's degree or diploma in Sales & Marketing, Retail Management, or Business.
• 3‑5 years of marketing experience, preferably in the home‑appliance industry.
• Ability to work both independently and as part of a team.

Required skills

What we offer

• Competitive basic salary up to SGD 5,000 per month plus variable bonus.
• Permanent employment with clear career progression.
• Dynamic work environment in a leading home‑appliance manufacturer.