Senior / Sales Executive (B2B | B2C)

About the role

A growing consumer products business is looking for a Senior / Sales Executive to drive sales growth through account management, business development and channel expansion. The role covers both B2B and B2C customers.

Key responsibilities

• Manage and grow assigned customer accounts to meet sales targets and business objectives.
• Build and maintain relationships with distributors, wholesalers, retailers, buyers and corporate customers.
• Identify opportunities to expand product distribution, assortment, promotions and in-store visibility.
• Present new products, promotions and commercial proposals to customers.
• Secure new orders, repeat business, product listings and agreed customer activities.
• Prospect, develop and onboard new customers in assigned and targeted sales channels.
• Hold customer meetings, product presentations, demonstrations and business reviews.
• Maintain an active sales pipeline with accurate opportunity tracking and follow-up plans.
• Carry out regular customer visits, store visits and market intelligence activities.
• Monitor product availability, pricing, merchandising standards, promotions and competitor developments.
• Collaborate with internal stakeholders on product launches, promotions and sales initiatives.
• Prepare quotations, proposals, forecasts and sales reports, and keep accurate customer, pipeline, sales and forecast records.
• Work with cross-functional teams and achieve assigned sales and growth targets.

Required profile

• Minimum 2 years of experience in B2B sales, channel sales, account management or business development.
• Experience working with distributors, retailers, wholesalers or business customers.
• Background in FMCG, consumer goods, retail distribution, wholesale, office supplies, stationery, lifestyle products or related industries.
• Proven ability to prospect for and develop new customer accounts.
• Experience managing customer relationships and achieving sales targets.