Social Media Assistant Marketing Manager

About the role

Mondrian Singapore Duxton, a luxury hotel in Singapore's up-and-coming Duxton Hill neighbourhood, is looking for a Social Media Assistant Marketing Manager. Reporting to the Director of Marketing, the role is for a proactive ideator who stays ahead of social media trends and viral content, with a strong personal following and a talent for creating engaging, shareable content in a B2C environment. The person will propose and run social marketing strategies to drive revenue growth and support the hotel's guest service and profitability.

Key responsibilities

• Develop and implement social media strategies that drive traffic, raise brand awareness and turn followers into loyal customers.
• Own end-to-end organic social media campaigns, including strategy, content creation, publishing, testing and reporting across Instagram, Facebook, TikTok, LinkedIn and Little Red Book.
• Partner with internal teams to build content calendars and campaigns aligned with the hotel's brand tone and objectives.
• Create content tailored to the hotel's guests' profile and interests while keeping the brand's voice consistent.
• Plan, create and run paid social media campaigns to drive conversions, generate leads and increase bookings.
• Capture high-quality photos and videos of on-property experiences and produce reels and stories.
• Build and nurture follower relationships through community management across all platforms.
• Monitor and report on social media performance using analytics to optimise strategies and measure ROI.

Required profile

• At least 2 years of experience in social media and content management, ideally in hospitality or entertainment.
• Deep knowledge of social media best practices, trends and algorithms across TikTok, Instagram, LinkedIn, Facebook and Little Red Book.
• Excellent written and verbal communication, with copywriting, editing and proofreading skills.
• Strong photography and video shooting skills, with a basic understanding of lighting and professional shooting practices.
• Attention to detail, strong organisation, and the ability to handle several projects at once in a fast-paced, deadline-driven environment.
• Team player able to work with internal and external partners.

Required skills

• Photo and video editing tools such as Canva, CapCut and Adobe Creative Suite.
• Social media tools, advertising platforms and analytics tools for tracking performance.