Social Media Specialist (Instagram & TikTok)

About the role

We are looking for a Social Media Specialist to drive Vilgain’s organic presence on Instagram and TikTok. You will create and publish engaging content, interact with the community, and help shape the brand’s social identity across the Singapore market.

Key responsibilities

• Create and schedule organic posts, reels, stories and feed content for Instagram and TikTok.
• Develop and adapt content plans to local market needs.
• Manage community engagement by responding to comments and direct messages.
• Collaborate with the creative team to brief visuals and write captions.
• Monitor platform trends, format updates and emerging hashtags.
• Track performance metrics and provide insights for continuous improvement.
• Support social‑first campaigns, product launches and brand moments.

Required profile

• Proven experience creating and publishing content for social media, preferably for a consumer brand.
• Strong understanding of Instagram formats (reels, stories, feed) and TikTok culture.
• Excellent eye for visual quality and native platform aesthetics.
• Organised, reliable and able to meet content calendar deadlines.
• Passion for food, nutrition and lifestyle.
• Fluent English; additional languages are a plus.

Required skills

• Instagram
• TikTok

What we offer

• Join Europe’s fastest‑growing food brand.
• Flexible working hours and hybrid setup.
• Competitive compensation with monthly product credits and employee discounts.
• Collaborative global team focused on outcomes and professional growth.