Strategic Ecosystem Partnership Manager

About the role

Tencent's Corporate Development Group (CDG) acts as a platform for new business incubation and exploration, supporting areas such as fintech, advertising and marketing services, as well as strategic planning, investments, investor relations and corporate communications. This role covers market strategy, inorganic growth and ecosystem partnerships for overseas digital advertising and games.

Key responsibilities

• Build and run an ongoing market and competitive intelligence system for overseas digital advertising and games, including market sizing, player landscape, benchmarking and policy and channel shifts.
• Produce decision-ready strategy papers on priority markets and segments, and establish the performance framework and KPIs for the overseas business.
• Screen partnership and investment targets across AdTech, game publishing, monetisation and marketing SaaS, and co-lead commercial due diligence on market space, competition, unit economics and synergy.
• Deliver recommendations and deal-structure options, track synergy realisation, and manage the full lifecycle of priority partnerships with ad platforms, SaaS providers, alliances, agencies and media.
• Launch joint go-to-market programmes and lead-sharing arrangements, feeding a high-quality pipeline to the sales team and owning the outcome.

Required profile

• 5+ years of experience, including 2+ years in a top-tier strategy consulting firm or in strategy / corporate development / business analysis at a leading internet, gaming or advertising company, with a track record of full-cycle strategy projects.
• Overseas market exposure (Southeast Asia, Europe, Middle East).
• Proven 0-1 external partnership experience: independently sourcing, negotiating and landing at least one strategic partnership.
• Self-driven, resilient, comfortable with ambiguity and hands-on, not seeking a pure research role.

Required skills

• Strong commercial analytics: drawing judgement from market data, financials and unit economics.
• Able to independently produce decision-ready industry, competitor and target studies.