Brand and Creative Lead

About the role

We are seeking a highly driven and culturally attuned Brand & Creative Lead to shape Mamame’s global brand and marketing efforts. Reporting to the CEO, you will define how the brand appears across all consumer touchpoints, from social media and PR to retail launches and creator collaborations.

Key responsibilities

• Lead the development and evolution of Mamame’s global brand strategy, refining messaging, tone of voice and brand identity across markets.
• Develop and oversee a global content strategy, planning and executing social media across key platforms and directing photo, video and campaign shoots.
• Build and engage the consumer community, establishing creator, ambassador and influencer partnerships and identifying culturally relevant collaborations.
• Lead earned media and PR initiatives, support major retail launches and coordinate launch strategies with sales and commercial teams.
• Track and analyze brand and growth metrics, support customer acquisition and retention, and use data insights to optimise campaign performance.
• Manage paid media campaigns across Meta, TikTok, Google and emerging platforms, partnering with agencies and creators to develop high‑performing performance creative.

Required profile

• Strong creative instincts combined with commercial thinking.
• Experience building an emerging global consumer brand, preferably from Southeast Asia.
• Ability to work directly with senior leadership and translate business priorities into consumer‑facing campaigns.
• Culturally attuned and data‑driven, with a track record of delivering measurable growth.

Required skills

• Meta (paid‑media) platform management
• TikTok advertising and campaign execution
• Google Ads / Google marketing platforms
• Content production (photo and video)
• Data analysis and performance tracking